Video production made for Paul's Coffee Roasters, a café in the heart of Larnaca, Cyprus.
The scope was to promote in a subtle, yet playful way, the coffee beans. Ended up in an ongoing project.
The concept was to bring to life the product itself. As a result, a series of 3D coffee-bags
were created that I animated in order to interact with a recorded video of the café.
Paul, the owner, is a passionate individual who goes through the full process, from selecting to roasting and eventually brewing coffee beans himself. The love and care he inputs, results to the extraction of as much of the aroma and flavor as possible. This care attention is eventually transferred to the customers, and the demand for roasted coffee beans increases.